This so called "trick" has been discussed several times and will give a good laugh to you.

1. Go to Google.
2. Type the word "failure" (without the quotes) in the search box.
3. Now, click on the "I'm Feeling Lucky" button.

In case you are not aware of the "I'm Feeling Lucky" button, it takes you straight to the most relevant website found for your query.

Now, many people don't know that this is a Google Bombing tactic which is explained in this old article. Nice information.